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Scientists,
when you create a project website or a press release, stop putting your list of objectives in the spotlight. Apart from grant-giving bodies, nobody is interested in them. Not the media. Not the general public. Not even your grandma.
If you have achieved your objectives, that’s what everybody will want to know —what did you achieve and why does it matter? If you haven’t achieved your objectives, pasting them left, right and centre is kind of embarrassing
#sciencecommunication #scicom